Automation is powerful when the work is repetitive, measurable, and stable. It becomes expensive when the process is still changing every week.
Automate after the process is clear
If people disagree on the steps, software will only encode confusion. Clarify the workflow first.
Protect judgment calls
Anything that needs empathy, negotiation, or rare exceptions should stay human — with software helping gather the facts.
Measure the return
Count hours saved, errors avoided, and stress reduced. If the build cost outweighs the benefit, wait.